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The age-old debate between MBA certification and practical business experience continues to shape the career decisions of professionals and entrepreneurs alike. While MBA programs offer structured education and global networking opportunities, real-world experience delivers adaptability and problem-
In today’s competitive landscape, integrating technology into your business is no longer optional—it’s essential. From mobile apps that enhance customer engagement to advanced tools like AI and IoT, technology can streamline operations, boost visibility, and drive growth. Learn how entrepreneurs can
The N198 billion MSME fund is more than just a loan facility—it’s a call to action for Nigerian entrepreneurs to prepare their businesses for growth. By leveraging this opportunity, you can overcome financial challenges and contribute to building a thriving economy.
Data is the lifeblood of business success, especially in marketing. Entrepreneurs can leverage insights to make informed decisions, understand customers, and increase ROI. This article explores the importance of data, practical tools to harness it, and how Brand Locus can guide you on your data-driv
The Nigerian equity market recently gained N319 billion, signaling increased investor confidence and opportunities for entrepreneurs. This article breaks down the equity market in simple terms and explores three key impacts of its current bullish stance, from enhanced investment confidence to strate
Y Combinator’s reduced focus on Africa signals a turning point for startups in the region. While the loss of direct YC attention may seem like a setback, it opens new doors for local accelerators and regional innovation to shine. This article explores five potential outcomes of YC’s shift and
The $50 million portfolio guarantee agreement between the Bank of Industry (BoI) and the African Guarantee Fund (AGF) is a game-changer for women-led businesses and MSMEs in Nigeria. This initiative unlocks access to financing designed to empower women entrepreneurs to scale their businesses and ach
The Naira’s recent appreciation presents a golden opportunity for Nigerian entrepreneurs to optimize costs, attract investments, and strengthen global trade ties. By leveraging this economic shift, businesses can enhance their competitive edge, expand markets, and secure long-term growth. This
Discover how Abuja businesses can thrive in 2025 by leveraging the latest digital branding trends with a localized approach. From hyper-personalized campaigns to mobile-first marketing, learn actionable strategies to connect deeply with Abuja’s vibrant audience and elevate your brand.
We will help you enhance your brand performance, optimize operations, and drive sustainable success
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